PROMINENT is a magazine about fashion, beauty and the culture around them \u2014 what was made, who made it, and whether it was any good. It is published in London and reports from wherever the work is.<\/p>\n\n\n\n
It is written for readers who were not in the room and want to know what actually happened in it. That means going to the shows rather than to the press release, naming the people whose work is usually credited to a house, and saying plainly when something did not come off. A magazine that likes everything is of no use to anybody.<\/p>\n\n\n\n
Seven sections, each with a desk behind it and an archive you can read end to end.<\/p>\n\n\n\n
Every issue opens on a cover story and runs in chapters, one to a section, in the order the desk thinks they should be read. The magazine sets as a spread \u2014 a photograph on one side, the story on the other \u2014 because clothes are looked at before they are read about, and a layout that pretends otherwise is arguing with its own subject.<\/p>\n\n\n\n
Photography is not illustration here. Every photograph is credited to whoever took it, in the story and in the structured data underneath it, and pictures are commissioned and edited as reporting rather than dropped in to break up the text. Where an image is the story, it is given the room to be.<\/p>\n\n\n\n
Where a piece was made with a house, a brand or a client, it says so at the top of the page and not in small type at the bottom. Nobody buys a review.<\/p>\n\n\n\n
What we will and will not do is written down: our editorial policy<\/a> covers independence, gifts and press trips, image rights and the use of generated text and images. Our corrections policy<\/a> says how to tell us we got something wrong, what happens next, and how a change is marked on the piece.<\/p>\n\n\n\n We correct errors of fact on the piece itself, with a note saying what changed and when. We do not quietly edit a mistake out, and we do not take a story down to make one go away.<\/p>\n\n\n\n Pitches, corrections, press requests and anything else: the contact<\/a> page reaches the right desk, and we read everything. If you want to write for us, the submissions<\/a> page says what tends to work.<\/p>\n\n\n\n You can also follow PROMINENT Magazine where it publishes, and the dispatch goes out from our own desk rather than from an agency.<\/p>\n\n\n\n
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